NEWS

AYRENS WILL EXHIBIT AT �PREMIERE CLASSE� TRADE SHOW, Hall 1, booth A40, from Sept. 4 TO 7 2010

AYRENS umbrellas will exhibit at the PREMIERE CLASSE ACCESSORY DESIGNERS TRADE SHOW, PARIS, held at Porte de Versailles, Hall 1, booth A40, from September 4th to September 7th.

Twice a year, PREMIERE CLASSE stages Europe's most unique fashion accessory venue. A selection of designer and commercial brands are showcased, representing the many facets of the fashion accessory universe: gloves, glasses, hats, shoes, designer jewellery, umbrellas, handbags, scarves gloves, glasses: this offer meets the needs of the Ready-to-Wear/Designer market.

PREMIERE CLASSE provides international buyers with various distribution channels linked to fashion (ready-to-wear and accessory boutiques, large department stores, shoe and leather-goods stores, costume jewellery vendors, large distribution chains, and many more), as well as an all-encompassing view of the fashion accessory market. Buyers attend PREMIERE CLASSE to discover original and innovative products, and to find out about market trends through the many special events held at the show.

Prestigious state label

AYRENS the renowned French manufacture of very high-quality fashion umbrellas and sunshades enters the prestigious narrow circle of corporate excellence, labelled by the French State "Living Heritage Company" (“Entreprises du Patrimoine Vivant”).

This label is granted to French companies having "rare and exceptional know-how and indisputable" expertise serving the "MADE IN FRANCE".

AYRENS is the only French designer of umbrella having its 140 years of genuine expertise so honoured.

To date, 600 companies (ie: 2 out of 10 000) are labelled "Living Heritage Company".

Among them, companies as prestigious as LOUIS VUITTON, CHANEL, DIOR, HERMES, CELINE, LANVIN, GIVENCHY, KENZO, GUERLAIN, BOUCHERON, CHAUMET, BERLUTI, LESAGE, LONGCHAMP, REPETTO and other small and medium enterprises contribute to the national and international reputation of French know-how.

The EPV label: a reference for consumers, customers and consumer motivators
The “Entreprise du Patrimoine Vivant” label constitutes a network of excellence for products “made in France” and a reference for consumers, customers and consumer motivators who want to benefit from the services of a professional known for his respect of the state of the art and his exceptional aptitude.

The guarantee of rare and exceptional know-how
A labelled company is a company offering excellent services and a reference in its field of activity.The label is therefore a reference for people who are seeking companies with exceptional know-how to expertly carry out restoration work or to impart uniqueness on newly created pieces of work.

A sign of tradition and modernity
A labelled company is often a company whose activity has close ties to the history of a profession or geographical area. Their commitment to perpetuate or reintroduce techniques that guarantee the highest level of quality bears witness to their attachment to tradition and to good practices.Living Heritage Companies also breathe life into their profession and move it forward.They invent and innovate, both in terms of production methods and products, in order to meet new expectations of consumers, customers and consumer motivators.

Meeting the most specialised requirements
A labelled company is a company that is perfectly able to carry out unique and exceptional work and to suggest customised solutions to original projects or demanding customers.By choosing a Living Heritage Company, consumers, customers and consumer motivators receive personalised solutions and services for their special orders.

Support for products “Made in France”
The majority of Living Heritage Companies are active internationally and thus export emblematic French know-how.By calling on the expertise of a Living Heritage Company, customers and consumer motivators are supporting the preservation and development of these prestigious activities in France and thus enabling such activities to provide long-lasting, non-delocalised jobs.

Discover and share
Guardians of specific heritage, many Living Heritage Companies offer the public the opportunity to discover their history, profession, and work through organising workshop visits, or opening museums or areas dedicated to presenting their collections.

PHONE: (33) 5 53 56 71 10 - FAX: (33) 5 53 56 61 70 - info@ayrens.com - Legal information - Website by IRCF